The Mindset Shift: Why Prospecting for Listings Is the Real Estate Game Changer

Let’s get right to the heart of what truly drives a thriving Real Estate Career: the ability to Consistently Prospect for Listings. If you’ve ever found yourself pushing prospecting to the back burner; telling yourself you’ll get to it “when things slow down” or “when you have more confidence”; you are Not alone. But let’s be honest: that’s Not how Real Estate success is built. 

My Mission: Empowering Confident, Consistent Prospectors 

My mission is simple: to empower agents and brokers to become Confident, Consistent Prospectors. That’s the bottom line. I am not here to fill your head with theory or give you another binder of ideas that never see the light of day. I am here to help you build the Daily Habits, Mindset, and Skills that turn knowledge into Action - and action into results. Related Video:

The Industry Myth: “Start with Buyers, Graduate to Listings” 

There is a persistent myth in our industry that you should start your career working with buyers, and only after you have “paid your dues” are you ready to go after listings. I believe that’s a false idea. From day one, agents should be learning to Prospect for Listings. Why? Because listings are the engine that drives your business, your Confidence, and your Reputation in the community. By The way, by learning the Skills of Becoming a Listing Agent you also become a much better Buyer’s Agent because you will Learn to Defend Your Value!  

Action Over Theory: The Foundation of Real Estate Success 

Knowledge is important – It is the foundation of your Listing Playbook. But it is the Action you take that matters most. Real Estate is built on Daily Activities, Not occasional bursts of effort. Prospecting isn’t something you do when business is slow; it is a Non-Negotiable, Daily Discipline. One hour a day, preferably two, dedicated to prospecting will transform your business and your mindset. 

The Power of “Ten” Listings 

Let me paint you a big picture: Ten listings a year should be your minimum. Why? Because when you learn to secure ten listings, you don’t just build your confidence - you create Local Visibility, Engagement, and a ripple effect of future business. Listings generate more listings. They make you the go-to agent in your area. And here’s the secret: when you commit to ten listings, you will often find yourself closing eighteen, twenty, or even twenty-five transactions a year, thanks to the momentum and energy those listings create. 

Prospecting Is a Mindset - Not Just an Activity 

Prospecting is Not about being “salesy” or manipulative. It is about Authentic Engagement - Face-to-Face and on the Phone. Everything else you do - social media, blogs, websites - should funnel toward real conversations and appointments. The real work is picking up the phone, knocking on doors, and having meaningful, value-driven conversations with homeowners. 

To do this well, you need a Good Foundation of about 2 Dozen Scripts that have been adapted to your voice/style; you also need the Right Prospecting Mindset; a Clear Schedule; Time-Blocking Skills; Trackable Accountability, and the courage to overcome the fear of rejection. That voice in your head that says, “Don’t do it, they’ll say no” - that’s the barrier we break through together during the Training Program. 

Who Is This Training For? 

Let me be clear: my 6-Week Prospecting for Listings Training is Not for everyone. If you are treating Real Estate as a side gig, or you are not ready to commit to the daily discipline required, this isn’t the right fit. But if you are Full-Time - or aspiring to become full-time in a few months - and you want to master the fundamentals of prospecting, asking for business, and building a reputation as a listing agent, this program is for you. 

The Real Investment: Your Future Confidence 

This six-week journey is an investment in your future. You will learn how to prospect in a non-salesy, authentic way. You Will develop the mindset, scripts, affirmations, and time-blocks that make prospecting a natural part of your business. Most importantly, you will build the confidence to engage homeowners and earn the listings you deserve. 

If you’re Not getting the listings you want, if you are Not being seen as the go-to listing agent in your market, it is time to do something about it. The path is clear: consistent prospecting, daily action, and a mindset focused on service and growth. 

I hope to see you at our next 6-Week Prospecting for Listings Training - or at one of my events. Until then, keep taking Bold Action, Keep Prospecting, Welcome Gratitude into Your Life, and keep building the business you deserve. 

---  Some Quotes and Affirmations to consider below Graphic:

You Don’t need to be Perfect to succeed - You need to be Consistent. Minimum Daily Activities, Tracked and Repeated, will always Outperform sporadic bursts of effort.

Reflect on these Quotes and Affirmations -- I invite you to write a few of your own -- share article link:  

Quote: “Discipline is Not a punishment – it is the foundation of freedom. Consistent Prospecting Habits today create the Opportunities and Confidence you will rely on tomorrow.” 

Quote: “Prospecting is Not about being salesy – it is about Service, building trust, and showing up with Value for homeowners and your Local Market.” 

Affirmation: “I am a Confident Listing Agent - Daily Prospecting builds my business and my future.” 

Affirmation: “I choose Action over excuses; my Discipline creates real results in Real Estate.” 

Affirmation: “My Mindset, Habits, and Daily Routines set me apart as a True Professional.” 

Author: With over two decades of experience, Key Yessaad is a Dynamic Real Estate Trainer and Business Coach specializing in Activity-Based Coaching. He believes in the power of Action over Theory, focusing on “the doing” rather than just “the knowing.” Key’s Programs, including the “6-Week Prospecting Training,” “3-Month Production and Listings Boot-Camps,” and “All-Day Strategy Workshops,” equip Agents and Brokers with Practical Skills like Time Blocking, Prospecting, Script Development, and Getting Listings. By instilling Accountability and Self-Discipline, Key helps Professionals achieve Measurable Success in today’s Competitive Real Estate Landscape. 

Related HashTags: #ProspectingMastery #GettingListings #ListingAgent #ProductionMindset #ActionOverTheory #DailyDiscipline #SuccessMindset #RealEstateCareer #YesKeyTraining #Key6WeekTraining    

The Real Value of Prospecting Mastery: Why Action, Not Theory, Builds Real Estate Careers

Let’s have a candid conversation about what truly moves the needle in a Real Estate Career. If you’ve been in this business for any length of time, you’ve probably noticed that information is everywhere - Webinars, Podcasts, Web Pages, and endless advice on how to “Get More Business.” Yet, despite all this knowledge, most agents still struggle with the same challenge: turning what they know into consistent, measurable results. 

Why is that? Because in Real Estate, Action eats knowledge for breakfast. It’s not what you know, but what you do - Day In and Day Out - that determines your success. 

The Myth of “Order-Taking” and the Reality of Listings 

One of the most persistent myths in our industry is that working with buyers is the natural starting point for new agents. I hear it all the time: “Get a few buyers under your belt, then you will be ready for listings.” But let’s be honest - this mindset keeps too many agents stuck in a cycle of chasing leads, reacting to market shifts, and hoping the next call will be “the one.” 

The truth? Listings are Not given - They are Earned. And the agents who build sustainable, thriving businesses are the ones who make Prospecting for Listings a Non-Negotiable part of their routine. They don’t wait for the market to hand them opportunities; they create them through Intentional, Courageous Consistent Action. 

Why Prospecting Is the Cornerstone of a Real Estate Career? 

If you look at the Professionals who consistently close 20, 30, or even 40 deals a year, you will find a common thread: they Prospect Daily. Not occasionally, Not when they feel like it, but every single day. They understand that every call, every door knock, every follow-up is a deposit into their future success. 

But let’s be clear - prospecting isn’t about being pushy or “salesy.” It is about Service. It is about showing up in your community, offering value, and Building Relationships rooted in Trust and Expertise. When you prospect with the Right Mindset, you are not just looking for your next deal – you are positioning yourself as the advisor homeowners turn to when it is time to make a move. 

Turning Knowledge into Action: The Missing Ingredient 

Over the years, I have seen countless agents attend training after training, fill notebooks with ideas, and still struggle to implement what they’ve learned. Why? Because most programs focus on theory, not on the Daily Disciplines that drive results. 

That’s why my approach is different. In every Workshop, Boot-Camp, Coaching, and Training Program I design, the emphasis is on Activity-Based Learning. We don’t just talk about scripts - we practice them. We don’t just discuss time-blocking - we build your calendar together. We don’t just review market reports - you create your own and use them in real conversations with Local Homeowners. 

The goal is simple: to help you build a Production Playbook that you can rely on, not just for a few weeks, but for the rest of your career. 

What Makes the 6-Week Prospecting for Listings Training Unique? 

This upcoming 6-Week Training Program is not another “sit and listen” seminar. It is a rigorous, hands-on experience designed for Agents and Brokers who are ready to move beyond the order-taker mentality and embrace the habits of top producers. 

Here is what you can expect: 

• Structured, Live Sessions: Each week, we meet live (with cameras on!) to dive deep into the skills that matter -time-blocking, prospecting scripts, listing presentations, and more. You will receive detailed handouts, participate in group activities, and leave each session with clear, actionable assignments. 

• Self-Directed Learning: In between live sessions, you will work through targeted video modules and practical assignments that reinforce what you’ve learned and push you to apply it in your business. 

• Accountability and Support: You will track your weekly production, record short script videos, and create real market reports for your local area. This isn’t busywork - it is the foundation of a business that grows by design, Not by accident. 

• A Focus on Mindset: We tackle the real obstacles - fear of rejection, reluctance to prospect, and the comfort of complacency. You will learn how to reframe setbacks, embrace accountability, and build the confidence that comes from doing the work, not just thinking about it. 

Who Is This For? 

This program is for the Agent/Broker who is ready to take ownership of their career. Whether you are new to Real Estate or a seasoned professional looking to sharpen your edge, the principles are the same: consistent action, disciplined routines, and a willingness to step outside your comfort zone. 

If you are tired of waiting for business to come to you, if you are ready to build a pipeline of listings that fuels your income and your reputation, this training is designed for you - more details here. 

The Real Value: Transformation, Not Just Information 

I don’t claim to make agents successful - you do that through your own commitment and follow-through. But what I can promise is a roadmap, a structure, and a community that supports your growth. The agents who have gone through my programs often say the same thing: “This isn’t just about learning - it is about becoming the professional I always wanted to become.” 

You will leave with more than just scripts and checklists. You will leave with a new mindset, a clear plan, and the confidence to prospect for listings in any market. 

Final Thoughts: Action Is the Only Shortcut 

There are No shortcuts in Real Estate. Technology will change, markets will shift, but the fundamentals remain: those who Prospect, Serve, and Stay Accountable will always have a place at the top. 

If you are ready to move from knowing to doing, from hoping to achieving, I invite you to embrace the discipline of daily prospecting. Not because it’s easy, but because it’s worth it. 

Your future self - the one with a thriving business, a steady stream of listings, and the respect of your community - will thank you for the actions you take today. Let’s get to work. 

July-August 2025 6-Week Training URL:  https://www.yeskeytraining.com/6-week-prospecting-training-ja-2025 

---  Some Quotes and Affirmations to consider below Graphic:

Every Call, Every Door Knock, Every Follow-Up is a Deposit into your future. Listings are Not Given - they are Earned through Relentless Action and Authentic Prospecting.

Reflect on these Quotes and Affirmations -- I invite you to write a few of your own -- share article link:  

Quote: “You don’t need to be perfect to succeed - you need to be Consistent. Minimum Daily Activities, Tracked and Repeated, will always outperform sporadic bursts of effort.” 

Quote: “Listings are the engine of a sustainable Real Estate Career. When you master Prospecting, you control your business, your Income, and your future.” 

Affirmation: “I am a Listing Agent by Decision, Not by chance. Every day I Prospect, I am building a business grounded in Discipline, Action, and Authentic Relationships.” 

Affirmation: “I am the CEO of my Real Estate Career, and each focused action today moves me one step closer to the Listings and success I deserve.” 

Affirmation: “I transform Fear of Rejection into Powerful Motivation. Each Call, each Conversation, and each Canvassing Knock is an investment in my Future Success.” 

Author: With over two decades of experience, Key Yessaad is a Dynamic Real Estate Trainer and Business Coach specializing in Activity-Based Coaching. He believes in the power of Action over Theory, focusing on “the doing” rather than just “the knowing.” Key’s Programs, including the “6-Week Prospecting Training,” “3-Month Production and Listings Boot-Camps,” and “All-Day Strategy Workshops,” equip Agents and Brokers with Practical Skills like Time Blocking, Prospecting, Script Development, and Getting Listings. By instilling Accountability and Self-Discipline, Key helps Professionals achieve Measurable Success in today’s Competitive Real Estate Landscape. 

Related HashTags: #ProspectingMastery #GettingListings #ListingAgent #ProductionMindset #ActionOverTheory #DailyDiscipline #SuccessMindset #RealEstateCareer #YesKeyTraining #Key6WeekTraining    

Crunching the Numbers: How Prospecting Consistency Leads to Real Estate Success

In the Competitive world of Real Estate, it's easy to feel Overwhelmed by Challenges and Setbacks. However, succumbing to Despair is Not an option if you want to thrive in this field. Instead, you need a Proactive and Consistent Approach to your business, one that is grounded in Real-World Actions and Measurable Results.

As a Real Estate Strategist and Coach with over 20 years of Experience empowering brokers and agents, I've seen firsthand the transformative power of a data-driven approach to success. By Crunching the Numbers and Understanding the metrics behind Real Estate Growth, agents can navigate the industry with Confidence and achieve remarkable results.

Let's Break Down the Numbers: Talking to 25 People a Week about Real Estate may sound daunting at first, but it is a very manageable goal when you break it down further. Aim to speak to at least 5 people each day, of which 2 are New to You. (or 10 New Contacts that you don’t know each Week.) Whether it's through phone calls, meetings, Canvassing, or Networking events. By doing so, you'll reach 1,200 people in a year, with 480 of them being new contacts. I am using 48 Weeks of Work a Year with 4 Weeks Off.

But it's not just about making contact; it's about Nurturing those relationships and turning them into Opportunities; this means investing in a proper CRM that you use Daily! With a National Real Estate Turnover Rate of 5%, you can expect around 60 Appointments from your efforts per year. And remember, these are minimum numbers; with dedication and skill, you can exceed them.

Out of those Appointments, 24 will be with New Contacts, giving you the chance to expand your client base even further. And here's where the magic happens: those 60 Appointments will translate into 20 to 30 Closed Deals annually. And as you refine your skills and processes, you'll find yourself closing even more deals, possibly reaching up to 45 closed deals per year.

It's important to note that this level of success doesn't come without effort. It requires Hard Work, Dedication, and a willingness to invest in your Own Growth. That's why only a select few are able to achieve it. They understand the value of attending training and hiring Coaches for continuous improvement.

In the real estate industry, each deal represents more than just a transaction; it's an opportunity to change lives and build wealth. With an average net income of $100,000 per 10 to 15 deals, the potential for financial success is substantial. But more than that, it's about the satisfaction of knowing that you've helped your clients achieve their dreams.

So, the next time you feel overwhelmed or discouraged, remember these numbers. They're not just figures on a page; they're a Roadmap to Success in the real estate industry. Embrace them, Take Action, and watch as your business grows beyond your wildest dreams. And if you ever need guidance along the way, don't hesitate to invest in training and coaching. It's the key to unlocking your full potential in this competitive field.

Some Mantras and Affirmations examples below Graphic:

Don't allow Despair to Consume you; instead, Channel your Energy into Proactive Activities. It is your Focused Actions that create Opportunities!

“I Embrace Consistency and Persistence as the keys to my Success.”

“I Trust in my Abilities to overcome obstacles and Achieve my Dreams.”

“I am Grateful for every client, Deal, and Achievement in my real estate journey.”

“Believe you can and you're Halfway There.” - Theodore Roosevelt

☐  PS: If you missed my last EXIT Webinar and want to see the Video on the topic: "Tuning your Mindset to Getting Real Estate Listings and Prosperity." - visit this link: https://www.yeskeytraining.com/summer-2024-boot-camp#video

Author: Key Yessaad is a Seasoned Real Estate Strategist and Coach with over 20 years of industry experience; Key is renowned for his unwavering commitment to Accountability and Empowerment. Specializing in Listings' Strategy and Production Coaching, Key offers 2 transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Through a lens of Self-Discipline, Key guides brokers and agents to master Essential Skills - from Time-Blocking to Getting Listings and Sales Conversion. With his mentorship, unlocking your full potential and attaining greatness in your career isn't just a goal – it is a Tangible Reality, backed by actionable steps and unwavering support.

Related HashTags: #RealEstateSuccess #RealEstateGrowth #ConsistencyWins #DealMaking #RealEstateMetrics #ProfitableRealEstate #RealEstateCoaching #TrainingForSuccess #BusinessDevelopment #LeadGeneration #ConversionRates #MarketAnalysis #NetworkingSuccess #ClientRelationships #KeyCoachingInsights #YesKeyTraining #KeyBootCamps

Video: “Elevate Your Real Estate Production” - Benefits and Topics of Winter 2024 #10WeekTraining Program

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Let’s start this post with some Good News; in the last 7 weeks the National Average of Mortgage Rates dropped from a High of 7.79% to 7.03%. This trend is positive not only for Home Buyers; it is also important for Home Sellers who have been sitting on the sidelines waiting for rates to moderate.

Let’s talk Real Estate Statistics for a moment: The second half of 2023 held many Homeowners from taking action on upgrading or moving due to Rates getting closer to 8%, compared to their current Home Mortgages being around 5%. You may ask how many? Between 400,000 and 600,000 delayed their move hoping rates will stabilize. As rates enter the Mid 6%, which we hope happens by early March 2024, Listings will revert to the Mean Annual Sales of 5 million Listings.

Think about it this way: There will be between 400,000 to 600,000 more Listings in the United States in 2024 than in 2023. This will be good for both Home Sellers and Home Buyers. But there is a “Harsh Truth” that you must confront if you are a Real Estate Professional: “Listings are Earned; They are NOT Given!”

In this 53’ Video I share how to Elevate Your Real Estate Production, and the Benefits and Topics of the Winter 2024 #10WeekTraining Program. If you wish access to the Charts and Statistics here is a Handout PDF that goes with the Video:

The “Biggest Head Wind” the Real Estate Industry has struggled with for Decades is… “Less than 3% of Real Estate Professionals Prospect Daily.” Those who Prospect 2 hours minimum a Day, Day-In and Day Out, are at the Top of this industry.

The Winter 2024 #10WeekTraining Program (10WT-wi24) is a Dynamic and High Energy journey meticulously crafted to channel the capacity of our Brokers and Agents into meaningful Production: Listings, Sales, and Closings. It all starts with Overcoming the Fear of Rejection, the Building of Confidence, and realizing that they are all Skills. We then layer the Proper Asking for Listings; Production Mindset; Face-to-Face Prospecting; Listings Scripts; Time-Blocking; Phone Canvassing; Branding; CRM Follow Up; Event Marketing; Leads Conversion; and more… This Real Estate Training Equips you to Thrive in our Highly Competitive Industry. #ProductionMindset 

Emphasis on Skills: We must Stop Thinking that agents are either Naturally born for Real Estate or Not. All the ideas I discuss in the above video are areas of “Skill” and this is why this is a Skills’ and Systems’ Training Program. The Agents/Brokers are going to work on these ideas for 3 Months. It takes 3 to 6 months of effort to develop the Muscle of Growing Production – this is why each week they will learn a New Script; Practice it; then record themselves and place it in our Private Facebook Group. Link to this Blog Post.

Training Program Details, Videos, Flyers, and more visit: https://www.yeskeytraining.com/winter24-10weektraining   

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #GettingListings #ProspectingMindset #KeyBootCamp #RealEstateCoaching #RealEstateTraining #10WeekTraining #ProductionMindset #Listings #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

The 2024 Real Estate Boot Camp - Discipline, Getting Listings, Accountability

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Those who wish to master their Real Estate Careers must learn an unbearable truth about Listings: “Listings are Earned; they are NOT Given. Sellers are Seeking Determined Go-Getters - NOT lethargic order-takers.” Let me paint you a picture; in the United States the number of Homeowners who sell their properties are about 5 million per year. if we agree that an average Full Time Real Estate Agent can generate 10 Listings a year; then we would need only ½ a Million such professionals – yet NAR has 1.5M members; and there are 2.1M Licensed Real Estate Agents. Less than 20% of Real Estate Agents learn to become Listings Agents, the rest dabble in the profession; They lack a Playbook to deploy their Skills, but more importantly have yet to harness Self-Discipline and Accountability.

Accountability is at the heart of The 2024 Real Estate Training Boot-Camp. Focused Agents must develop a Listings/Production Playbook connected to Daily Time-Blocks; Healthy Business Habits; Strong Mindset; Robust Scripts; Prospecting Strategies; Planned Action; and Healthy Accountability. This 11-Week Intensive Training Boot-Camp is for the Committed Few, and Participants must agree to Strict Requirements. This is NOT just a Learning Course -- This is a ‘Get To It’ and ‘Let’s Get it Done’ Demanding Training and Coaching Program.

Prior to joining the Boot-Camp the Registrants must complete 3 Assignments; Sign a Participation Pledge; and Accept to Work with 2 Success Partners from the Program. Why so many hurdles? The truth is our Real Estate Industry is rampant with ‘Dabblers’ and very few truly run their Real Estate Businesses Competently. I am not looking for the Best Agents; I am looking for the Committed few who will work their Career with Intention and Rigor. The Participants will then be invited into the 11-Week Intensive Training Boot Camp; asked to Join a Private Group; Learn Weekly Scripts; and Record one (1) Video Script a Week.

Real Estate being an Entrepreneurial endeavor and NOT a job will bring you to confront this harsh truth: “It takes Discipline to generate Measurable Results - There are No Freebies in this industry!”

Logistics and more details about the Boot-Camp below Graphic:

My Focus is to create ‘Strategy Training Programs’ that Nurture our Agents’ Production and Mindset. Note: Bad Habits do Not require any Effort nor any Commitment to take Hold. Good Business Habits require about 8 Weeks to develop, and another 8 Weeks of Implementation to become ingrained. This is why my Programs are usually 10 to 12 Weeks long.

☐  Total of 11 Weeks: 7 Live Sessions and 4 Weeks of Self-Directed Video Training Sessions.

☐  Onboarding Week - starts Monday, Dec 18th.

☐  Program Live Dates: Fridays, Jan 5th then, Jan 12th, Jan 26th, Feb 2nd, Feb 16th, Feb 23rd, and Mar 8th. Log-In No Later than 9:15am EST; 9:30am EST (8:30am CST or 6:30am PST) to 11am EST.

☐  3 Self-Directed Weeks: Week of Fri Jan 19th, then Feb 9th, and Mar 1st.

Some of The Topics: Real Estate Time-Blocking; Business Planning; Developing a Prospecting Mindset; Organic Scripts for Asking for Business; Prioritizing Money-Making Activities; Building Confidence of Scripts Delivery; Non-Salesy Phone Canvassing; Asking for Appointments; Local Neighborhood Farming; Learning the Validation Process; Developing a Listing Presentation; Overcoming Procrastination; Integrating a Proper CRM; In-Depth Follow-Up Strategies; Local Neighborhood Canvassing; Direct Response Marketing; Handling Expireds and FSBOs; Local Market Reports; Tracking Progress through Accountability; and much much more…

Who Can Enroll? The Boot-Camp Open to Full-Time; or Soon to be Full-Time Licensed EXIT Associates. MUST be Coachable and you must Promise to Apply Strategies as soon as Humanly Possible. MUST be Open to Making Mistakes and Learning from them; In the Boot Camp we seek to Make Progress NOT Gloat over Perfectionism. MUST Collaborate and Work Well with the other 15 to 20 Boot-Camp Colleagues.

For more details, Video, Flyers, and Pricing visit: https://www.yeskeytraining.com/2024-real-estate-boot-camp   

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #KeyBootCamp #RealEstateCoaching #RealEstateTraining #2024BootCamp #ProductionMindset #LeadGeneration #Prospecting #Listings #BusinessPlanning #RealEstateProgram #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

Video: The Mindset of Getting Listings and Real Estate Prospecting

Consider the Production 2025 Training Boot-Camp starting Nov 2024.

Developing the Mindset of “Getting Listings” in Real Estate starts with taking Responsibility for Prospecting. We Prospect Daily; at least 5 to 6 times a week. We MUST make time for it and have a proper Playbook to execute on becoming a Go-Getter; rather than being stuck in the Order-Taker ‘Wait and See what today will bring…’

In this 53’ Video I share an Approach to developing The Getting Listings Mindset. I recommend that you watch it with this Handout and fill-in the Blanks so you can retain a lot more than simply watching it.

Video: The Mindset of Getting Listings and The 2023 11-Week Intensive Real Estate Training Boot-Camp

Consider Subscribing to my YouTube Channel. Here are some of the Ideas I shared during the Live Webinar:

Current Market Conditions: 2 Major Head Winds Facing the Industry: Interest Rates at 23-Year High; Last time they were this high was Dec 2000. They were at an All-Time Low Dec 2020 during the Pandemic. And, Buyers’ Agents MUST Learn to Collect their Own Commission and Not expect to be compensated from the Listing Side.

But… The “Biggest Head Wind” the industry has struggled with for Decades is… “Less than 3% of Real Estate Professionals Prospect Daily.” Those who Prospect 2 hours minimum a Day; Day-In and Day Out; are at the Top of this industry. We Can Do something about this…

Current Market Conditions: In a Normal Year, the 5 Million Homeowners who Sell are divided between 70% with “Must Motivation” to Sell and about 30% with “Lifestyle Motivation” to Sell. Example of “Lifestyle Motivation” to Sell: “Honey, the other side of town has nicer parks and shopping; and we would be closer to our Church…” If you currently have a Mortgage below 5%, closer to 4%, and you know that Mortgage Rates right now are over 7%; you will probably say: “Let’s look later…”

Examples of “Must Motivation” to Sell: A Job Promotion to another State; A Looming Retirement; A Major Illness; Death in the Family; Divorce (700K per year); Loss of Income; Marriage; Money Problems; Major Money influx, etc.

Here is another look at it: 1.6% of the 5.4% National Turnover is Lifestyle Selling. Or, if you picked 500 Homeowners at random; 27 Homeowners will Sell (5.4%) every year, of which 8 or 9 out of 500 “Lifestyle Selling” and the other 18 or 19 “Must Motivation Selling.” In 2023 Lifestyle Selling has grinded to halt but will start resuming towards end of year.

A “Production Mindset" is a way of thinking and Approaching your Business that Prioritizes Activities, Time-Blocks, Productivity, and Results. It's about Taking Ownership of one's business, setting Clear Accountable Goals, and focusing on achieving them through Repeated Implementation, Tracking, Discipline, and Collaboration.

Learning the Business of Real Estate is Important - but it is the Decisions you make that’ll generate the Activities that drive the Results you Deserve. Sometimes we have it backwards; we think Knowledge comes first then Decisions are Made. In this Career there are some Decisions that must be made first in order to Acquire the Right Knowledge for Success.

Listing Decision: “I am a Listing Agent!” -- I am wired to work with Sellers first - NOT just Buyers. [Learn about the 2023 Real Estate Boot-Camp!]

In our industry we tend to push the learning to deal with Buyers (when Agents are New) and postpone the Prospecting for Listings. It tends to make our Agents become Order-Takers rather than Go-Getters.

Your Hours: 2 to 3 Hours of your Day should be run with Absolute Discipline; No Excuses; No Distractions; and No Negotiation. The rest of your Hours can have some Madness mixed in. The Disciplined Hours are for Prospecting; Follow-Up; and Money-Making Activities.

We Ask… “I will Ask for Business Daily!” Making time to shake the Bushes Daily is first a decision; then the Time-Blocking of Activities follows. Remember we are Advisors NOT Salespeople; We make ourselves available to our Homeowners to answer all of their Real Estate Questions.

Understand “No”: “Resolve that Hearing ‘No’ is NOT Personal; and a Normal Part of Business!” The Fear of Rejection ruins the Career of many Agents; they think that when someone says No to them, they are being Rejected… No means “Not Now” -- it isn’t personal; Real Estate is a ‘Numbers Game;’ We Go through the No’s to get the Yes’s We Deserve.

Database: “I will Organize my Contacts with a Proper Real Estate CRM!” Building a Strong Database is the Ultimate Goal. Some call it a Book of Business; some call it a Referral Database. A Good CRM Must Sync your Contacts with your Phone. Take Classes on Ranking, Scoring, Categorizing and Attaching Statuses.

Farming: “I will establish a Farm Area and Brand myself in it to Get Listings!” Farming an Area, Neighborhood, Subdivision, so you become the Go-To Local Realtor is often overlooked by a lot of our Agents. We must teach them to brand themselves Locally and with Non-Salesy Canvassing Techniques that help them build a Long-Term Pipeline of Sellers.

Scripts: Put together a Booklet, Binder, or a Box of 3by5 Cards of Scripts. At first, you will be given Scripts to learn; then you will start tweaking them to match your Personality; and finally, they will become your Go-To Conversion Tools. Scripts are useless if they are not practiced; the simplest scripts are usually the hardest to master. Your Scripts will become your Money-Makers.

Me-Time: “I will Maintain a Healthy Growth-Focused Mindset!” It is one of your Most Important Responsibilities. Healthy Mindsets Navigate Stress Properly; Overcome Challenges Quickly; and Never Blame the Market for their Shortcomings. Meditate; Pray; Affirm; Take Time Off; Surround yourself with Good People; Exercise; Practice Gratitude; and Do Good Work for the Sake of it!

Boot-Camp Details, Video, Flyers, and more visit: https://www.yeskeytraining.com/2023-real-estate-boot-camp 

Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #GettingListings #ProspectingMindset #KeyBootCamp #RealEstateCoaching #RealEstateTraining #2023BootCamp #ProductionMindset #Listings #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

Announcing The 2023 Real Estate Training Boot-Camp - Unleash Your Production

Feb 23rd, 2025: Announcing the May-July 2025 Boot-Camp — Register No later than April 28, 2025.

Accountability is at the Core of The Real Estate Training Boot-Camp. Listings in Real Estate are NOT Given; they are Earned. Focused Agents must develop a Production Playbook connected to Daily Time-Blocks; Healthy Business Habits; Strong Mindset; Robust Scripts; Prospecting Strategies; Planned Action; and Healthy Accountability. This 11-Week Intensive Training Boot-Camp is for the Committed Few, and Participants must agree to Strict requirements. This is NOT just a Learning Course -- This is a ‘Get To It’ and ‘Let’s Get it Done’ Training and Coaching Program.

Prior to joining the Boot-Camp the Registrants must complete 3 Assignments; Sign a Participation Pledge; Agree to the Strict Requirements; and Accept to Work with 2 Success Partners from the Boot-Camp. Why so many hurdles? The truth is our Real Estate Industry is rampant with ‘Dabblers’ and very few truly run their Real Estate Businesses Professionally. I am not looking for the Best Agents; I am looking for the Committed few who will work their Career with Intention and Rigor. The Participants will then be invited into the 11-Week Training Boot-Camp; asked to Join a Private Group; Learn Weekly Scripts; and Record one (1) Video Script a Week.

Real Estate being an Entrepreneurial endeavor and NOT a job will bring you to confront this harsh truth: “Production and Listings are Earned; NOT Given. Stop Being an Order-Taker and Become a Go-Getter!”

Logistics and more details about the Boot-Camp below Graphic:

My Focus is to create ‘Strategy Training Programs’ that Nurture our Agents’ Production Mindset. Note: Bad Habits do Not require any Effort nor any Commitment to take Hold. Good Business Habits require about 8 Weeks to develop, and another 8 Weeks of Implementation to become ingrained. This is why my Programs are usually 10 to 12 Weeks long.

☐  Total of 11 Weeks: 6 Live Sessions and 5 Weeks of Self-Directed Video Training Sessions.

☐  Onboarding Week - starts Monday, Oct 30th.

☐  Program Live Dates: Fridays, Nov 10th then, Nov 17th, Dec 1st, Dec 8th, Dec 15th, and Jan 5th. Log-In No Later than 9:15am EST; 9:30am EST (8:30am CST or 6:30am PST) to 11am.

☐  4 Self-Directed Weeks: Week of Nov 20th, then Dec 18th, Dec 26th, and Jan 8th.

Some of The Topics: Real Estate Time-Blocking; Business Planning; Developing a Prospecting Mindset; Organic Scripts for Asking for Business; Prioritizing Money-Making Activities; Building Confidence of Scripts Delivery; Non-Salesy Phone Canvassing; Asking for Appointments; Local Neighborhood Farming; Learning the Validation Process; Developing a Listing Presentation; Overcoming Procrastination; Integrating a Proper CRM; In-Depth Follow-Up Strategies; Local Neighborhood Canvassing; Direct Response Marketing; Handling Expireds and FSBOs; Local Market Reports; Tracking Progress through Accountability; and much much more…

Who Can Enroll? The Boot-Camp Open to Full-Time; or Soon to be Full-Time Licensed EXIT Associates. MUST be Coachable and you must Promise to Apply Strategies as soon as Humanly Possible. MUST be Open to Making Mistakes and Learning from them; In the Boot-Camp we seek to Make Progress NOT Gloat over Perfectionism. MUST Collaborate and Work Well with the other 15 to 20 Boot-Camp Colleagues.

Feb 23rd, 2025: Announcing the May-July 2025 Boot-Camp — Register No later than April 28, 2025.

 Key Yessaad is a Highly Skilled Real Estate Strategist and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops. Key is passionate about helping Real Estate Professionals master the Skills of Time-Blocking, Getting Listings, Sales Conversion, Building Confidence, Handling Objections, Delivering Scripts, Lead Generation, CRMs, and Listings Success. With Key as your guide, you too can Unleash your Full Potential and Attain Greatness in your Career.

Related Hashtags: #KeyBootCamp #RealEstateCoaching #RealEstateTraining #2023BootCamp #ProductionMindset #LeadGeneration #Prospecting #Listings #BusinessPlanning #RealEstateProgram #RealEstateSuccess #BusinessDevelopment #RealEstateAgents #KeyYessaad #MindsetTraining #ListingsStrategy #YesKeyTraining

Define Happiness for Yourself then Take Responsibility for It!

Happiness is not an esoteric state of being that is ephemeral and out of reach; it is a deliberate pursuit of bringing “The Good” to the reach of those around us. Happiness lives in Action not passivity; and does not have a Dollar amount attached to it. Happiness is a Multiplier and expands without needing to be divided into smaller portions; like the ancient Sanskrit quote says: “Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened.” -- Happiness never decreases by being shared.

Unfortunately, Happiness has “blockers” that are at times self-imposed; for example, the automatic scripts that run in our minds that tell us we are not good enough; not worthy of the rewards we seek for ourselves. Negative Self-Talk plagues all of us, and these automatic scripts play in a loop all day long sometimes without us having a say in the matter. We must realize we cannot stop these scripts per-se, but we can override them with Mantras and Affirmations; and this is where the “Action” part comes in - we have to make time daily to sit down and start creating new scripts that empower us; Self-Talk that nurtures the positive goodness in all of us.

Some Mantras and Affirmation examples below Graphic:

Create your own Definition for Happiness! Here’s mine: “Happiness: The State of being Fully Present in this moment with a sense of Purpose and Gratitude.”

Here are a few examples of Positive Self-Talk Scripts that you may want to alter to sound like you and place them all around your life, so you are forced to interact with them:

• “I Nurture my Spirit for ‘the Good’ Daily!”

• “I am Grateful for my Parents and Friends!”

• “I am Proud of myself for being a Hard-Worker!”

• “I find Joy in the simple moments in life, like Walking.”

• “I am Special and Unique; nobody else in the world is exactly like me.”

• “I Choose Happiness, Peace, and Gratitude today.”

• “I am of Value and have Purpose in this world.”

• “I am Responsible for my Happiness; and I will Spread it freely!”

• “I am Kind to others and to Myself.”

• “Today, I Will take a moment to inhale Gratitude and exhale Fear!”

Positive Self-Talk will Not replace Negative Self-Talk overnight; you have to be vigilant day in and day out; make time daily to work on your Affirmations, and remember that ‘the negative’ finds a home in your mind faster than ‘the positive;’ you really have to nurture ‘the positive’ for quite a while for it to become comfortable in the halls of your mind.

Happiness is a Deliberate Act of Vigilance and Awareness. I argue that happiness should not be left for others to define in movies and dictionaries; I argue that you have a Responsibility to write your own Definition for Happiness. You may even borrow others’ versions of it, but make sure you shape it to sound like you, and it must feel right for who you are today. Allow me to share my Definition: “Happiness: The State of being Fully Present in this moment with a sense of Purpose and Gratitude.”

Let me end with these quotes, from Epictetus: “There is only one way to happiness and that is to cease worrying about things which are beyond the power of our will.” This second quote by Dennis Waitley resonates with me because at its heart is The Taking of Responsibility: “Happy people Plan Actions; they don’t plan results.”

Author: Key Yessaad is a Highly Skilled Real Estate Strategist, Trainer, and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Real Estate Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops.

Related Hashtags: #Happiness #Affirmations #Mantras #PositiveTalk #TakeAction #CreatePurpose #Entrepreneur #SuccessMindset #RealEstateMotivation #Confidence #GoGetters #YesKeyTraining #10WeekTraining #KeyYessaad

Simple Breathing Meditation to Calm your Mind!

Fear is a powerful emotion. At times it can be a motivator to do better - but there are times when it causes dismay and angst. The more you feed Fear, the darker scenarios it creates. The Challenges you may be currently facing are not going to fade on their own, and we cannot let them push you towards Defeatism nor Resignation.

The best place to be in “the Now,” Right Now! The concept is simple: If you wish to think clearly start by “Being Here Now!” We can argue about the past, we can be fearful about the future, but the best actions are triggered when we are present to “the Now.” There are many ways to coax yourself to be present, in “the Right Here and the Right Now,” and one of them is Breathing Meditation. It is not complicated, and it can bring you great benefits - the biggest one is Taking Proactive Productive Action on the important endeavors of your life - and doing it with a clear calm mind. 

Here are the basic steps to “Simple Breathing Meditation” - adjust them to fit your personality and your environment - steps below Graphic: 

“Our Minds require Discipline in order for them to provide us with Clarity; Let’s Reclaim Our Minds by Focusing on Our Meditative Breathing.”

1. Find a quiet serene place - place your phone on silent and out of reach face down for the next few minutes. 

2. Sit on a Comfortable chair, sofa, or in the lotus position if so inclined. We are striving to hold our mind in a state of focused meditation for about 5 minutes by focusing it on our breathing - that’s it. 

3. Let your hands and arms find a comfortable place in your lap or legs - don’t strain. Take a moment to notice your body and relax any tension or discomfort in your body and do it gently without any pressure or jerky movements. 

4. We are going to focus and notice our breathing, NOT control our breathing. You want to “breath” normally; notice how your body reacts to your breathing. Notice the air flowing through your nostrils, your mouth, past your throat, into your chest and how your stomach expands slightly. You are simply noticing the flow of your breaths in and out – you are Not molding or shaping your breathing. You may find yourself halting your breathing when your mind wanders; that is fine - just say to yourself “mind wandering” and go back to noticing your breathing. 

5. Eyes: You decide what is most comfortable for you: either keep your eyes open, half open, or closed. So long as your eyes don’t wander around the room you are fine. 

6. Remember: this is not about controlling your breathing - it is about noticing your breathing and being in tune with your body while breathing. Some like to start this meditation by taking a Deep breath through the nose and then a long exhale to signify the beginning of the meditation; and after 5 minutes of meditation closing with a deep Breath and Long Exhale. You are not required to have such a ritual - you decide your beginning and your ending sequence. 

7. Breathing Meditation is about your Mind; it wishes to wander and focus on all sort of things - when you meditate you are forcing your mind to stay in tune with you and to calm your mind down; to let go of the fears and anxieties of the outside world and simply focus on your “breaths.”

8. Your mind will wander and will start thinking about other things; it can’t help it. Don’t punish it; just notice that it is engaged in a thought and say to yourself: “I see that you went wandering - I understand; let us focus on our breathing.” Is it weird to talk to your mind? - Yes it is; but very normal. 

9. Many end their meditation by thanking their mind for remaining calm and cooperating during this meditation. 

To Meditate is similar to training a puppy; you want to teach them to sit. So, to Meditate is to train your Mind to sit. It does not want to; it wants to run around and be distracted by everything. You are teaching your mind that there are times it needs to listen to you and just focus on the Moment -- This Moment “Right Now.”

When you lower your anxiety by Meditating, your challenges become ever so clear - and Solutions start emerging. How often should you meditate this way? Many recommend 1 to 2 times a day - especially in moments of high anxiety and stress. Remember this is Not escapism - this is a grounding of your mind so it can think clearly with you and for you.

Author: Key Yessaad is a Highly Skilled Real Estate Strategist, Trainer, and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Real Estate Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops.

Related Hashtags: #Meditation #BreathingMeditation #TamingYourMind #Entrepreneur #OvercomingFear #SuccessMindset #RealEstateMotivation #Confidence #GoGetters #YesKeyTraining #10WeekTraining #KeyYessaad

Negotiating Against Yourself: A Major Challenge to Success in Real Estate!

A Real Estate Career is not for the faint of hearts; it is a Challenging Pursuit, and one of the Major Obstacles to Achieving Success is “Negotiating Against Ourselves.” While most Real Estate Agents understand the importance of keeping their promises with their clients, they often struggle to Keep their Promises to themselves. This insidious absence of Self-Integrity in some, can have serious consequences and has derailed the Careers of Many.

When we Fail to keep our promises to Ourselves, our minds Negotiate against “Our Will,” and Excuses begin to take over. Our intentions start to wane, and we find ourselves unable to take the Necessary Actions to move forward. This is why it's vital to develop a strong sense of Self-Integrity and Commit to following through on the Promises we make to Ourselves.

“When we Fail to Keep our Promises to Ourselves, Our Minds Negotiate Against “Our Will,” and Excuses Take Over like Weeds.”

One of the biggest challenges that Real Estate Agents face is the Fear of Rejection. Many Agents know what they Need To Do to become Successful Listing Agents, but they often find themselves looking for Alternatives to avoid confronting their fear. We know where the Homeowners actually live - yet we fail to Call them, Door-Knock them, or even Mail them. This can lead to a lack of action and ultimately, a failure to Get Listings.

To overcome this challenge, it's important to Take Action regardless of how we feel. The best actions are those that we take even when we don't feel like it. By infusing the philosophy of "Just Doing - No Over-Thinking" during part of our day, we can fulfill the Promised Goals we make to our Higher Selves and Achieve Success. It is important to remember that sometimes we may feel like taking action, and sometimes we won't. But by committing to Taking Action regardless of our feelings, we can Overcome our Fears and Achieve our goals.

If you want to thrive in Real Estate, it's crucial to Keep Your Promises to Yourself, Confront your Fears, and Take Action even when it's uncomfortable. By Adopting a Success Mindset and Committing to a course of action, you can Negotiate for Yourself to achieve your goals and build a Successful Career.

Here are a few Mantras and Affirmations to Help you in this endeavor:

• “I am Committed to Keeping my Promises to Myself and Taking Action towards my Goals.”

• “I Confront my Fears and Take Action even when it's Uncomfortable because I know that's the Path to Success.”

• “I am Worthy of Success in Real Estate and I have The Skills and knowledge to achieve it.” -- Gratitude Thinking.

• “I Infuse the Philosophy of "Just Doing - No Over-Thinking" into part of my Day to stay Focused and Motivated.”

• “I Take Inspired Action towards my Goals and trust that the Universe supports my Success.”

Author: Key Yessaad is a Highly Skilled Real Estate Strategist, Trainer, and Coach, with over 20 years of Experience empowering Brokers and Agents develop the Skills and Habits they need to Achieve Success. He is a Listings' Strategist, Production Coach, and has created Innovative Real Estate Training Programs and Success Approaches such as the #10WeekTraining Programs and the Boot-Camp Success Workshops.

Related Hashtags: #SelfIntegrity #OvercomingFear #JustDoIt #ActionOverFeelings #SuccessMindset #RealEstateMotivation #Confidence #GoGetters #YesKeyTraining #10WeekTraining #KeyYessaad